it was romney. >> i think in many ways it was romney. and as steven pointed out, he came in with no ideology and no way to communicate. >> you believe he was believed? did people believe he believed what he said? >> no. >> that's what i think was the problem. >> that was one of his problems but -- >> they don't believe he was saying anything more than what he thought would win the election. >> he got beat by women by 14 points. you cannot win -- when you give big blocks of the electorate away, which republicans are now doing, you can't win. >> ronald reagan was elected president. he ran a powerfully smart campaign. although he was pro-life, although he was pretty hawkish on foreign policy, he focused on jobs. he focused on the economy. and he was disciplined. so people sort of got the message, wink, wink, yeah, i'm pro-life, but i'm not going to change the law. in california he didn't sign a pro-choice position. he wasn't anti-gay. in other words, the emphasis he put on the job creation and the economy is what got him elected. your guy t